Professional certifications are an indispensable way to highlight the knowledge and skills demanded by today’s competitive employment arena.
Even so, the time, effort, and cost needed to prepare for and earn a credential is substantial—and it is no surprise that potential certificants often begin by asking “What impact will this credential have on my career?”
What is surprising is that certifying bodies often don’t have a good answer. Gone are the days when people pursued credentials simply for their own personal enrichment. Now, they want to see clear evidence that the credential helps them get a better job, make more money, or earn a promotion, and credentialing
organizations must be prepared to provide it.