{"id":4426,"date":"2020-11-05T09:00:38","date_gmt":"2020-11-05T14:00:38","guid":{"rendered":"https:\/\/www.humrro.org\/corpsite\/?p=4426"},"modified":"2025-11-05T15:38:08","modified_gmt":"2025-11-05T20:38:08","slug":"advancing-the-professional-credentialing-industry-via-nlp","status":"publish","type":"post","link":"https:\/\/www.humrro.org\/corpsite\/blog\/advancing-the-professional-credentialing-industry-via-nlp\/","title":{"rendered":"Advancing the Professional Credentialing Industry via NLP"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h3 style=\"margin-bottom: -15px; padding-bottom: 0px; --fontSize: 18; line-height: 1.5;\" data-fontsize=\"18\" data-lineheight=\"27px\" class=\"fusion-responsive-typography-calculated\">Professional credentialing organizations face the challenge of meeting both industry and employer needs, as well as the needs of potential certificants across various organizations and jurisdictions. HumRRO has begun leveraging developments in natural language processing (NLP) in ways that can help credentialing organizations develop a more robust understanding of their industry, including the variety of occupations and target customers.<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;color:#009cd7;--fontSize:24;line-height:1.5;\"><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h3><em>What is Natural Language Processing?<\/em><\/h3>\n<p>Simply put, NLP leverages the power of computers to operate on natural language data in ways that can inform many practical downstream applications. Using this approach, computers analyze, understand, and generate \u201cnatural language\u201d akin to the speech and text that humans use to communicate.<\/p>\n<h3><em>How can NLP help credentialing organizations?<\/em><\/h3>\n<p>Traditionally, credentialing organizations rely on subject matter experts (SMEs) and other stakeholders to understand their industry, workforce, and their certificants&#8217; needs. However, engaging SMEs or stakeholders in any extensive effort to understand the entire industry could become unwieldy quickly, and ensuring such SME input remains up to date is both difficult and costly. Relying on SME and stakeholder judgment for this undertaking would likely over-tax the organizations\u2019 certificant and potential customer base, thereby detracting from other critical activities such as content development for credentialing exams.<\/p>\n<p>NLP has the potential to reduce the reliance on SME input and preserve these valuable human resources by taking advantage of the rich job information that already exists \u201cin the wild.\u201d In addition, many NLP applications can be updated and redeployed at low cost once the tools are developed, making them far less brittle than solutions and approaches that center on SME input.<\/p>\n<h3><em>What are some specific applications of NLP for credentialing?<\/em><\/h3>\n<p>One application of NLP that has the potential to revolutionize the way credentialing organizations consider their target market and certificant base is through workforce mapping. The sea of job vacancy announcements housed online contains a plethora of information including the tasks, knowledge, skills, and abilities (KSAs) required for the job, along with meta-data such as position level, salary, and location.<\/p>\n<p>However, vacancy announcements rarely follow any uniform structure across platforms, jobs, or organizations. As such, it would be a nearly impossible exercise to manually wade through hundreds or thousands of job postings to identify the tasks and KSAs required of the jobs within a given workforce. NLP performs this function automatically.<\/p>\n<p>In addition, because position titles, roles, and responsibilities vary across organizations and industry, it would be challenging for humans to note similarities between these jobs in a way that would organize and summarize a targeted workforce at scale. Moreover, given how dynamic many professions are, there&#8217;s no way to determine how long results from manual processes would be valid. NLP offers a way to leverage unstructured text and incorporate continual monitoring and updating of information on jobs and job functions.<\/p>\n<p>For example, rather than classifying a workforce by the positions held, it can be classified according to the major aspects of the work performed. NLP can efficiently summarize and organize task-level information within job postings to create robust job function profiles for a given industry. Based on these job function profiles, HumRRO can help credentialing organizations better understand their potential certificant base and its needs, audit coverage of their existing certification test blueprint against industry trends, and identify avenues to explore for potential program expansion.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:45px;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"background:radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;color:#009cd7;--fontSize:24;line-height:1.5;\"><p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\"><span class=\"normaltextrun\">Market Opportunities<\/span><\/p><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p>Identifying the major and emerging job functions underlying a target workforce presents countless opportunities to enhance a credentialing organizations\u2019 market position, portfolio of credentialing programs, and strategic customer offerings.<\/p>\n<p>Let&#8217;s start with the concept of career mapping. Based on the initial workforce map, it would be possible to summarize or \u201cprofile\u201d jobs in terms of their tasks and broader job functions. Jobs could be mapped onto the job function framework, which would illuminate both common and less common, but still feasible, career paths within a target workforce. Having a more comprehensive understanding of this career pathing would support evidence-based decision making around educational and certification-based offerings a credentialing organization could provide to facilitate professional advancement.<\/p>\n<p>In addition, HumRRO can use NLP to evaluate the adequacy of a credentialing organization&#8217;s current exam blueprints. To do this, HumRRO would compare the tasks, skills, and knowledge identified as part of the NLP-derived job function framework to current credentialing exam blueprints to identify discrepancies.<\/p>\n<p>Identifying job functions that are not well represented by current blueprints would shed light on opportunities to expand or develop credentialing exams to better meet the needs of the workforce. Critically, HumRRO can efficiently re-deploy NLP methods as needed to ensure the information gleaned from these applications is accurate, relevant, and up to date. NLP techniques allow us to highlight jobs that are most reflective of job functions, and with this information, credentialing organizations can better target specific occupations when marketing these new assessments or when identifying SMEs to inform development of the new assessments.<\/p>\n<p>Using NLP in the credentialing industry is an untapped, cutting edge approach that presents many opportunities for organizations. HumRRO industrial-organizational professionals have truly embraced developments in the area of NLP and have identified numerous applications to meet the unique needs of clients across many areas of practice. Because of this unique multidisciplinary knowledge and experience in the credentialing, industrial-organizational psychology, and data science domains, HumRRO is able to recognize the opportunity to deploy these cutting-edge techniques to enhance credentialing organizations\u2019 market intelligence and business strategy.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><em>Written by: Jennifer Green, Ph.D., Dan J. Putka, Ph.D., Emily Medvin, Ph.D., and Taylor Sullivan, Ph.D.<\/em><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-parallax-none border-radius-10 post-contact-card nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"background-color: #003E74;background-position: center center;background-repeat: no-repeat;padding-top:50px;padding-right:30px;padding-bottom:50px;padding-left:30px;margin-bottom: 65px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/www.humrro.org\/corpsite\/wp-content\/uploads\/2026\/03\/updated-blue-background.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first fusion-no-small-visibility\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-none\" style=\"border-radius:50%;-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:170px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.humrro.org\/corpsite\/profile\/dan-putka\/\" target=\"_self\" aria-label=\"Dan Putka &#8211; Chief Scientist, Personnel Selection &#038; Development Program\"><img decoding=\"async\" width=\"350\" height=\"350\" alt=\"Dan Putka - Chief Scientist, Personnel Selection &amp; Development Program\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27350%27%20height%3D%27350%27%20viewBox%3D%270%200%20350%20350%27%3E%3Crect%20width%3D%27350%27%20height%3D%27350%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.humrro.org\/corpsite\/wp-content\/uploads\/2024\/03\/Putka_Dan.jpg\" class=\"lazyload img-responsive wp-image-6674\"\/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p style=\"color: #96c121;\"><strong>About the Author:<\/strong><\/p>\n<h2 style=\"color: #ffffff; font-weight: 600; margin: 0;\">Dan Putka, Ph.D.<\/h2>\n<h3 style=\"color: #ffffff; margin-top: 0;\"><em>Chief Scientist<\/em><\/h3>\n<\/div><div class=\"fusion-alignleft\"><style>.fusion-body .fusion-button.button-1 .fusion-button-text{color:#ffffff;text-transform:none;}.fusion-body .fusion-button.button-1{border-color:#ffffff;border-radius:25px 25px 25px 25px;background:#4c9c2e;}.fusion-body .fusion-button.button-1 i,.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#ffffff;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#ffffff;background:#96c121;}<\/style><a class=\"fusion-button button-flat button-medium button-custom button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.humrro.org\/corpsite\/profile\/dan-putka\/\"><span class=\"fusion-button-text\">Contact Dan<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":4427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advancing the Professional Credentialing Industry via NLP | HumRRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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